Meet Dana Scoby
Meet Elfenworks Foundation team member Dana Scoby, who wrote some of the free resources available to you from this website including: branding, media relations and your press kit. With more than 20 years of experience in public relations, marketing and promotions, and a passion for the music education so strong that she founded her own violin school and has taught music in the public schools, Dana Scoby is uniquely qualified to assist Elfenworks Foundation supported nonprofits with their public relations and public information needs.
Dana Scoby's career began in advertising just after graduating with a BA from UCLA. After five years in advertising as an account executive, media buyer, and production manager, she moved into Public Relations, where she worked for key video and computer game publishers such as Psygnosis (a subsidiary of Sony), Activision (currently the number two game publisher), and a variety of other game developers and publishers. She has also worked side-by-side with the PR and marketing departments of key Silicon Valley industry players including Intel, AMD, Compaq, Dolby, nVidia, 3D Labs and others to promote and bring new technology and innovations to market. More recently, as Consulting Director of Marketing and Public Relations for Bio-Hydration Research, she helped take Penta bottled water from relative obscurity to the #1 selling water in health food stores nationwide. Other industry experience includes working in the consumer and business electronics, semiconductor, telephony, data communications, security and food service industries.
